Content Planning

One of the things I need to learn about as a novice vlogger is how to do content planning. Content planning is basically defined as how a person determines or plans what content he/she is going to publish as well as when and where he will publish it. (Source: “Content Planning: How To Create A Content Plan, Step by Step” by Ana Camarena from Semrush; https://www.semrush.com/blog/content-planning/)

An effective content plan helps you prioritize tasks as well as helps you organize your creation process and keep track of your progress.

But how does one create an effective content plan or content strategy?

• Outline Your Objectives

• Understand Your Target Audience

• Focus On Your Core Message

• Plan The Specifics

• Write A Video Production Brief

1. Outline Your Objectives – Before working on your content plan, know first what you want to achieve with your video content and this means identifying your objectives. It’s also important to make sure that it aligns with your business aims.
   

2. Understand Your Target Audience – Another important thing is knowing who your target audience is or who you will be speaking to through your video content. Using personas to help describe a standard person in your target audience helps.
   

3. Focus On Your Core Message – Now that you’ve determined your target audience, consider what you want them to think, feel and do after watching your content – which is where the core message gets in the picture. It helps to narrow down the messages in your video to just one content and focus on that one thing your target audience really needs.
   

4. Plan The Specifics – It’s time to decide on whether you’ll produce your video content alone or hire a video production agency as well as where and how you’ll be using your video to maximize your ROI, budget and timescale.
   

5. Write A Video Production Brief – Last but not the least , write a video production brief – this helps you condense all your planning into a single document or content.

(Source: “5 Things For Successful Video Content Planning” from Skeleton; https://www.skeletonproductions.com/insights/5-things-for-successful-video-content-planning)